Tourism is an important part of Ontario’s economy. It is also a part of the Town’s local economic development efforts, including the local cultural, sports, culinary and eco-tourism experiences. Each year, tourism contributes millions of dollars to the regional economy and in fact is identified as one of Council’s priorities in the Town’s Strategic Plan.
Through a funding agreement with the Town, tourism services were delivered by the Halton Hills Chamber of Commerce. The most recent agreement expired at the end of 2017 providing an opportunity for change in order to leverage the success of recent years.
A new, strategic approach means that tourism services will once again be delivered by the municipality including maintenance of the tourism website (visithaltonhills.ca) and providing leadership to the Tourism Committee. A natural fit with the Town’s Strategic Plan, economic development and culture initiatives, the tourism portfolio will be delivered by leveraging resources across the organization.
“I would like to sincerely thank the Halton Hills Chamber of Commerce and the Tourism Committee for their dedication to growing tourism in our community,” said Mayor Bonnette. “They have had many successes including the Most Patriotic Town Challenge, and the Summer Events Team that supported local community events. As we move into the next phase of tourism and leverage it for economic growth, we will be building on the solid foundation provided by the Chamber and the Committee.”
The new approach to tourism is a win-win for the Chamber and the Town. While the Chamber will be able to focus on policy development and advocacy to meet the needs of its members, the Town will set the strategic direction and leverage tourism for local economic development.
“I am very pleased with the direction that has been taken regarding the delivery of tourism services,” said Melanie Frazer, Chair, Halton Hills Chamber of Commerce. “While the Chamber was pleased to provide tourism services on the Town’s behalf and has achieved many successes, we are now at the point where the focus of the Chamber must be on the needs of our business members.”
Information previously found in the Chamber’s tourism newsletter will now be captured in The Current – the Town’s monthly e-newsletter which is the prime source for municipal project updates, cultural activities and upcoming meetings and events. Business owners may wish to also subscribe to the Town’s economic development newsletter – a bi-monthly, online publication chock full of information about resources and current initiatives to support the local economy. To join the growing list of subscribers to receive updates on what’s happening in Halton Hills, visit: www.haltonhills.ca/media/e-newsletter.php
For more information about tourism and economic development, including submission of events to the event calendar, see: visithaltonhills.ca or contact the Economic Development Office at 905-873-2601 x 2289 or email: firstname.lastname@example.org
About Tourism and Economic Development
Tourism is an important part of the Ontario economy. Tourism spending contributes about $32 billion to the Ontario economy and $11 billion in tax revenue. It supports nearly 400,000 tourism-related jobs. Tourism is also part of the Town’s local economic development efforts, including the local cultural, sports, culinary and eco-tourism experiences. Tourism in Halton Hills is currently driven largely by visits by family and friends of local residents. Another key component is the significant regional tourism draw of the Toronto Premium Outlets.
About the Town of Halton Hills
The Town of Halton Hills, with a population of approximately 60,000, consists of two urban centres, Georgetown and Acton, the Halton Hills Premier Gateway employment area, three hamlets – Glen Williams, Stewarttown and Norval – and several smaller settlements. Halton Hills has long been recognized for its natural beauty, active agricultural community, high quality of life and proximity to major centres, including Brampton, Mississauga and Toronto. The Town is ranked as one of the top small communities in Canada by a national magazine.
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Manager of Corporate Communications
905-873-2601, ext. 2412
Manager of Economic Development, Innovation and Culture