HALTON HILLS, ON – Whimsy Street Treats, located at 90 Main Street South completed a front façade improvement project in May 2019. The façade update was funded in part by the Town of Halton Hills’ Community Improvement Plan (CIP) program, which received supplemental funding in 2019 from the Ontario Ministry of Agriculture and Rural Affairs (OMAFRA) under their Main Street Revitalization program. The downtown Georgetown business opened in June, just in time for ice cream season.
The new façade updates the property in a contemporary style. A new, painted stucco finish with fanciful script sign lettering and a pink door, create a playful image that the shop owner took special care to design. Façade project elements include moulding, stucco, paint and of course, signage.
"Welcoming my customers even before they step inside my shop is important to the way I do business, said owner Sabrina Macchione. “First impressions are important. My store façade and social media tell a positive story about my brand and welcome my patrons visually, even before they taste my delicious treats. The help that the CIP program offered was integral to creating a great first impression!”
“I am so pleased to see a CIP program support a young entrepreneur,” said Mayor Rick Bonnette. “Her work in improving the attractiveness of her front façade, contributes to the overall visual appeal of Georgetown’s historic main street. Our CIP program is an excellent resource for business owners to support façade and other property improvements which in turn benefit our entire community.”
Local MPP Ted Arnott agreed with Mayor Bonnette.
“With their Community Improvement Plan, the Town of Halton Hills Council and staff have demonstrated effective leadership in revitalizing Georgetown’s downtown,” Wellington-Halton Hills MPP Ted Arnott said. “Everyone involved deserves our thanks.”
“I’d like to congratulate the Town of Halton Hills and in particular, Whimsy Street Treats, on the enhancements made to the store through the Main Street Revitalization Initiative. Vibrant main streets help attract visitors, create jobs and increase the competitiveness of small businesses, which are the backbone of our communities,” said Ernie Hardeman, Minister of Agriculture, Food and Rural Affairs. “The Main Street Revitalization Initiative helps communities enhance and revitalize main streets and demonstrates that Ontario is open for business.”
Launched in 2014, the total private and Town investment as a result of the CIP program, has exceeded $1,200,000. The CIP benefits Halton Hills by increasing property values, attracting additional private sector investment, fast-tracking the redevelopment of underutilized properties, supporting local jobs, and providing a return on the Town’s initial investment.
CIP applications are accepted year-round, subject to eligibility. For more information, contact the Town’s Economic Development Office at 905-873-2601 ext. 2254 or visit: www.investhaltonhills.com.
Photo: Whimsy Street Treats owner Sabrina Macchione receives a CIP cheque from Mayor Rick Bonnette, with Local and Regional Councillor Jane Fogal and Ward Three Councillor Farrow-Reed.
About the Town of Halton Hills
The Town of Halton Hills, with a population of approximately 60,000, consists of two urban centres, Georgetown and Acton, the Halton Hills Premier Gateway employment area, three hamlets – Glen Williams, Stewarttown and Norval – and several smaller settlements. Halton Hills has long been recognized for its natural beauty, active agricultural community, high quality of life and proximity to major centres, including Brampton, Mississauga and Toronto. The Town is ranked as one of the top small communities in Canada by a national magazine. Visit haltonhills.ca
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Manager of Corporate Communications
905-873-2601, ext. 2412 email@example.com
Manager, Economic Development, Innovation and Culture
905-873-2601, ext. 2289 DamianS@haltonhills.ca